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The Local Business
Growth Playbook

A free, week-by-week curriculum teaching local business owners how to dominate Google, get more calls, and build real systems — no fluff.

Videos coming soon. Written lessons available now — updated weekly.

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Phase 1Foundation

Weeks 1-4

Week 1Read

How Google Actually Works (Simple Version)

What Google is looking for: relevance, authority, proximity
Why most businesses never rank
Why multiple assets beat one website

Week 2Read

Google Business Profile Domination

Categories: primary vs secondary (this is a huge deal)
Services setup (one of the biggest ranking factors most skip)
How Google reads your listing

Week 3Read

Reviews = Ranking Fuel

Why reviews matter more than people think
How to ask without being awkward
How to write review responses that help your SEO

Week 4Read

Website vs Landing Pages

Why most websites don't rank
What a 'ranking page' actually looks like
Why we build multiple sites

Phase 2Visibility & Leads

Weeks 5-8

Week 5Read

How Customers Actually Search

Buyer intent vs just browsing
High-value keywords vs junk traffic
Why "screen repair near me" is gold

Week 6Read

Conversion Basics

Why traffic doesn't equal money
Simple things that increase calls right away
What makes someone actually pick up the phone

Week 7Read

Local SEO vs National SEO

Why local is easier to dominate
How proximity works in Google's system
How to show up in more cities the right way

Week 8Read

Competitor Awareness

What your competitors are doing wrong
How to spot weak listings
How to beat them without spending more

Phase 3Expansion Thinking

Weeks 9-12

Week 9Read

Multi-Brand Strategy

Why one brand can limit your growth
How multiple brands bring in more leads
When to split vs when to keep one brand

Week 10Read

City Domination Strategy

Why every city is its own market
How to expand into nearby areas
What makes a city worth targeting

Week 11Read

Google Indexing & Visibility

Why pages don't show up in Google
What indexing actually means
How to get Google to find your pages faster

Week 12Read

Scaling Mindset

Thinking beyond jobs and toward building systems
Why most companies get stuck
How to set yourself up for growth

Phase 4Business Growth

Week 13+ -- Ongoing

OngoingRead

Pricing Strategy: How to Charge More

Why most businesses charge too little
How to raise prices without losing customers
How to stand out in a market where everyone looks the same

OngoingRead

Hiring vs Staying Lean

When to bring on your first employee
The real cost of hiring (it's not just the wage)
How to grow revenue while staying lean

OngoingRead

When to Reinvest vs Take Profit

The reinvestment trap and how to avoid it
How to decide what's worth spending on
Building a financial cushion while growing

BonusBonus Lessons

Situational guides

Bonus LessonRead

What to Do When Leads Slow Down

Figuring out why leads dropped
Short-term vs long-term fixes
How to prevent slow seasons from hurting you

Bonus LessonRead

How to Handle Bad Reviews

The right way and the wrong way to respond
When to push back on a fake review
How a well-handled bad review can actually help you

Bonus LessonRead

When to Run Ads vs Organic Only

The honest truth about when ads actually work
When organic rankings are enough
How to use both together for the best results

Bonus LessonRead

How to Dominate a Niche

The power of going narrow before going wide
How being a specialist lets you charge more
Building a name that's hard to compete with

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The Local BusinessGrowth Playbook

How Google Actually Works (Simple Version)

Google Business Profile Domination

Reviews = Ranking Fuel

Website vs Landing Pages

How Customers Actually Search

Conversion Basics

Local SEO vs National SEO

Competitor Awareness

Multi-Brand Strategy

City Domination Strategy

Google Indexing & Visibility

Scaling Mindset

Pricing Strategy: How to Charge More

Hiring vs Staying Lean

When to Reinvest vs Take Profit

What to Do When Leads Slow Down

How to Handle Bad Reviews

When to Run Ads vs Organic Only

How to Dominate a Niche

Want us to do this for you?

The Local Business
Growth Playbook