I'm David. Neurodivergent, obsessed with patterns, And search engine algorithms happen to be the most fascinating pattern system ever built. That's not a marketing line. It's just true.
Most people say they're "passionate about SEO." I genuinely can't turn my brain off when it comes to search. I follow algorithm updates the same way some people follow the stock market. Constantly, on purpose, and because it actually excites me.
Being neurodivergent means I think in systems. I don't just see a search result. I see all the signals that put it there. Your website's strength, how the content is built, how Google reads the page. My brain builds a map and looks for the weak spots.
I also know what it's like to actually run a business. I grew a company past $3 million in revenue. I built the systems, hired the people, and managed 15 crews in the field. It was successful by every number on paper.
But I didn't love it. Managing a big operation from a distance wasn't where I did my best work. What I love is talking to business owners, understanding what's holding them back, and building the systems and online presence that help them grow.
So I walked away from the big company on purpose. Now I work with 10+ small businesses at a time. I help them with SEO, internal systems, lead generation, and all the things that actually move the needle. I know this world from both sides, and that's what makes the difference.
My brain doesn't let go of a pattern until I understand exactly why it works and how to repeat it. That's not a habit. It's just how I think.
While most people scroll Google, I study it. I follow algorithm updates the same way other people follow sports. Daily, on purpose, and I genuinely enjoy it.
My brain locks onto details most people skip over. Small shifts in rankings, changes in what people search for, signals that are easy to miss if you're not looking.
I don't see websites as pages. I see connections and signals. Every piece of content, every link, every keyword is part of a bigger picture.
I've built the systems inside a $3M company. I know how to set up the processes, tools, and workflows that let a business grow without falling apart.
I've managed 15 crews on a jobsite. I know what it's like to run a business from the inside, not just advise from the outside.
Spent hours as a kid taking things apart to figure out how they worked. Not because I had to. Because I couldn't stop thinking about it.
Found SEO and saw it for what it is -- a system with real rules under all the noise. I was hooked from day one.
Started tracking Google updates closely. Built spreadsheets connecting ranking changes to content shifts, search features, and link patterns.
Grew a company to over $3 million in revenue. Built the systems, managed the crews, and ran the operations. It worked. But running 15 crews on a jobsite was not what got me out of bed in the morning.
I walked away from the big operation on purpose. I realized I didn't like the feel of managing a large company from a distance. What I actually love is sitting across from a business owner, understanding their problems, and helping them grow.
Now I work with 10+ small businesses at a time. I help them get found online, set up the right internal systems, and grow in a way that actually makes sense. I know this world from the inside, and that changes everything.
I've built big. I chose small on purpose. Every business I work with gets someone who understands what it takes to grow, what it costs to not have systems, and what it feels like to be the owner trying to figure it all out.