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🚀 SEO Glossary
Free Download

Learn how to rank your business on Google — Simple + Clear

Want to understand how Google actually works… without confusing tech talk? We made this simple glossary so you can:

Get more calls
Rank higher on Google
Understand what your marketing team should be doing

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📘 What You Will Learn

Every Term. Plain English.

How Google Decides Who Shows Up

SEO (Search Engine Optimization)

How we help your website show up when people search on Google. The goal is to get free traffic from people already looking for your service.

Search Results Page

What shows up after you type something into Google. It includes websites, maps, ads, and quick answers.

Click Through Rate (CTR)

How many people click your website after they see it. More clicks usually means better rankings.

Local Business Ranking (This is HUGE)

Google Business Profile

Your business listing on Google Maps. It shows your reviews, phone number, and location.

NAP (Name, Address, Phone)

Your business info must match everywhere online. If it doesn't, Google gets confused and your rankings drop.

Service Area Business

If you go to customers instead of them coming to you, you are a service area business. Think screen repair, roofing, or pressure washing.

How Google Builds Trust

Backlinks

When another website links to you, it tells Google your business is legit.

Internal Links

These connect pages on your own website. They help both users and Google move through your site.

Anchor Text

The clickable part of a link. The words help explain what the page is about.

Behind The Scenes (Tech Stuff Made Simple)

Schema

Code that helps Google understand your business better. It can help you stand out in search results.

Geotagging

Adds location data to your photos. It helps prove where your work is done.

Sitemap

Shows Google all the pages on your website so it can find them faster.

Smart Tools That Give You An Edge

AI (Artificial Intelligence)

AI can write content, answer questions, and help improve your website.

AI SEO

Using AI to grow faster. It helps with writing, keywords, and strategy.

What Actually Helps You Rank Higher

E-E-A-T

Experience, Expertise, Authority, and Trust. Google uses this to judge your website.

Core Pages (Core 30)

The main pages every business should have. More strong pages = more chances to rank.

YMYL (Your Money or Your Life)

If your business affects money, health, or safety, Google holds you to a higher standard.

💡 The Simple Truth About SEO

SEO is not complicated:

Build trust
Show up in more places
Turn visitors into customers

That's exactly what we do at Shiloh Growth Partners.

🔥 Want Us To Do This For You?

Most business owners don't have time
to learn all of this.

We do everything for you:

Website builds
Google ranking
Lead generation
Full business growth systems
👉 Get More Calls For My Business